You're trying to get the attention of those who are swarmed with thousands of ads each day especially your competitors.
Don't waste time, get to the point in your message.
Your Headline does not need to be your company name, make it the point you're trying to get across.
What can you offer that others can't?
Make them an offer they can't refuse like a discount or contest to enter, free giveaways, etc.
Don't put too much, you want just enough to get their attention!
Pictures, maybe just a couple. If you're doing an advertising sign, a picture might be all you need.
A picture can be the attention-getting that pulls them in. Doesn't even need to fit with your business. Could be that little element that makes your business unique.
Will your ad be the only one there? Look for that lonely category where you can stand out alone.
Most important - put yourself in the place of your customer - how does it look from there?
Are you trying to point out that your product or service costs less than the others? You're certain to attract some bargain hunters with this method.
How about quality over price? You might lose those trying to get a deal with this method but those looking for top quality will be sure to read on.
As mentioned previously, focus on putting your main message in the header; whether its your business name to get a brand out, a product, service or special offer. Make it noticeable!
Don't be afraid to say something negative in your ad, just be sure to point out the positive, this way you give the impression that your ad is not a "too good to be true" deal, you're just being honest. Throw in those pros and cons. Why someone should choose your product/service over another's.
Is there an urgency about your offer...Hurry! Limited Time! While Supplies Last! How about a guarantee? Free membership in your frequent purchase club?...
You want to "spread the word" about what you have to offer. What could be better than referrals? A recommendation from a friend can be all it takes.
Offer an incentive for referrals. Once person's good experience is worth more than any ad campaign. But the same goes for a negative experience, so beware...
Make a statement, it does not have to be your tagline. Just something to prove you're the one they want.
Does your building stand out from all the others? Are your employees demonstrating exceptional customer service over and above what is required of them? Do you offer just a little more than your competitor (without advertising it) like a free service or gift wrap? Just that little extra step can be just what it takes to make someone notice you and NOT FORGET!
Newspapers are typically the most affordable so they are a great place to start.
The Yellow Pages still offer a tremendous advertising opportunity. Most print Yellow Page producers now offer free online space to go along with your print or text ad.
The larger the ad, amount of text and number of days will vary pricing of your ad.
Most newspapers and magazines have free Media Kits to help you decide on the type of ad you'll like to pursue.
There are 4 main types of advertisements: 1. Product - which can benefit anyone offering the same or similar product. 2. Category - like a template, fill in the blanks, one-size-fits-most. 3. Store - You're the only one around for this one. Doesn't usually fit others. 4. Brand - like a franchise. You've branched out from the master and use their brand.
Do you want to be market-specific? If you sell bikes, advertise in the cycling periodicals or sports section? Toys, try a family or parenting magazine...
